So your busy trying to appeal to your ideal customer but what about when you want to grow your audience? Here are 3 great reasons why you should consider growing your audience and not just appeal to your ideal customer. Reason 1. The minute you appeal to a different audience you potentially have a new group of customers. If for example you only make items for girls you are being closed off to the 50% of your potential pool of customers! Reason 2. You can research a new group