So your busy trying to appeal to your ideal customer but what about when you want to grow your audience? Here are 3 great reasons why you should consider growing your audience and not just appeal to your ideal customer.
Reason 1. The minute you appeal to a different audience you potentially have a new group of customers. If for example you only make items for girls you are being closed off to the 50% of your potential pool of customers!
Reason 2. You can research a new group of hashtags on Instagram and bring in new people who are searching for what you have to sell.
Reason 3. You can use new keywords on your website, Etsy store or other selling platforms you use.