How to Grow your Social Media with Guest Expert - Steph from The Female Entrepreneur Movement.

I'm so excited to have Steph from The Female Entrepreneur Movement take part in this interview! Steph helps female business owners stand out online and make more impact in their businesses using social media.

1. Steph tell us a bit about yourself and our business:

I'm Steph, founder of The Female Entrepreneur Movement. I'm 31 and I live in the UK. I help other female business owners grow their business and stand out on social media

2. How did you get into Instagram and what's your favourite thing about Instagram?

I got into Instagram because a few years back, after I had my daughter Layla, I launched my first business which was an online clothing boutique for baby girls. Back then I had absolutely no clue about how to use social media to grow an audience, to connect with people or to make sales so I started to do my own research and learning from webinars, courses and live trainings, so that I knew how to do all of these things for my brand.

I then started getting messages from other small business owners and I realised my passion was really helping others enjoy Instagram, grow their businesses and make sales in the right way. My favourite thing about Instagram is definitely that it's so easy to make so many connections with others who are on the same journey as you

3. How important do you think social media is to a small business owner?

Very important. It's how we can make those connections, meet people who are interested in our products or services and it massively helps us to grow.

4. What is one common mistake you see small business owners making on social media?

I think the most common mistake I see small business owners making on social media is not being consistent and hiding away. People love to see who is behind a brand and the behind the scenes, so if you stop or hide yourself away, you're limiting your growth, connections and sales.

5. When you coach people on how to get results on Instagram what are the top 3 things you usually recommend?

1. Stay consistent - however that works for you.

2. Engage with your ideal audience, customers or clients.

3. Show up - whether that's a photo of you, a video of you. Show up then keep showing up.

6. How important are stories to a handmade business?

So so important!. Using Instagram stories is how you can really build an engaged community and take your audience & ideal customers behind the scenes of your business. You can literally show them the process of products being made as well as a glimpse into the life of you and you can get great feedback from your audience in regards to what they want to see next from you. People buy from people.

7. What sort of content should a handmade business owner share?

A good mixture of your products, best selling/most popular items. Showing yourself, who you are and why you started your business in the first place. Story-telling really helps your audience connect to you on a deeper level. Also relatable content that's easily shareable, for example if your audience & ideal customers are mums you want to be sharing humour, quotes, things that really relate to that mum life!

8. Are reels as important as we think?

At the moment, reels are doing very well. Because they are fairly new, Instagram is pushing out reels content. Previously, it's been really hard for smaller pages to feature on the explore page, but with reels you're literally on that explore page within minutes. Using hashtags you think your ideal audience, customers or clients would be using, helps your reel to get in front of more of the right people.

9. How often do you recommend handmade business owners should post to Instagram?

With this one, I think do what works for you but be consistent at that. So if for you. posting 4 times a week works well, keep doing that. If you post once every day, keep doing that. Don't not post for days or weeks but also don't burn yourself out either.

10. What's one thing I wish I knew when I first started out on Instagram?

Oh that's a hard one! I think the importance of networking and building relationships because this really helps you grow faster than trying to go it all alone.

11. Tell us about your services and how many people can work with you.

At the moment, I have an 8 week 1:1 coaching programme and I currently have 4 spaces open to start next month. I'll also be working on some more things this year helping me to help more business owners at any one time.

I'm sure you will agree that Steph shared some invaluable advice in this interview to help you grow your social media!

If you would like to find out more about Steph and the social media support she offers you can find her:

Instagram: @thefemaleentrepreneurmovement

Facebook page: The Female Entrepreneur Movement

Facebook Group: The Female Entrepreneur Inner Movement

Love Lynsey - The Handmade Business Coach xx

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